{"id":35,"date":"2026-09-04T02:58:16","date_gmt":"2026-09-04T02:58:16","guid":{"rendered":"https:\/\/comp.utm.my\/is\/?page_id=35"},"modified":"2026-09-28T08:04:33","modified_gmt":"2026-09-28T08:04:33","slug":"expert-areas","status":"publish","type":"page","link":"https:\/\/comp.utm.my\/is\/expert-areas\/","title":{"rendered":"Expert Areas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"35\" class=\"elementor elementor-35\">\n\t\t\t\t<div class=\"elementor-element elementor-element-689beaf4 e-flex e-con-boxed e-con e-parent\" data-id=\"689beaf4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d27bbef e-con-full e-flex e-con e-child\" data-id=\"6d27bbef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57d0f828 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"57d0f828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab916ec elementor-widget elementor-widget-heading\" data-id=\"2ab916ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Members<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4280ccd4 e-flex e-con-boxed e-con e-parent\" data-id=\"4280ccd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64378d5a elementor-widget elementor-widget-spacer\" data-id=\"64378d5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"d44f3fd\" class=\"e-d44f3fd-6b35401 e-heading-base e-default-h2\">Information Systems Experts<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3788c elementor-widget elementor-widget-text-editor\" data-id=\"3f3788c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><style><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><br \/>table {<br \/>  font-family: arial, sans-serif;<br \/>  border-collapse: collapse;<br \/>  width: 100%;<br \/>}<\/p>\n<p>td, th {<br \/>  border: 1px solid #dddddd;<br \/>  text-align: left;<br \/>  padding: 8px;<br \/>}<\/p>\n<p>tr:nth-child(even) {<br \/>  background-color: #dddddd;<br \/>}<br \/><\/style><\/p><table><tbody><tr><th>No.<\/th><th>Name<\/th><th>Research<br \/>Group<\/th><th>Expertise<\/th><\/tr><tr><td>1<\/td><td style=\"text-align: left;\"><a href=\"https:\/\/pure.utm.my\/Scholar\/ScholarInfoDetails\/YzZO\">Assoc. Prof. Ts. Dr. Suraya binti Miskon<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Business Intelligence<\/li><li>Business Analytics<\/li><li>Information Systems (IS)\u00a0Adoption<\/li><li>IS\/IT Management<\/li><li>Social Network Sites (SNS)\/ Social Media<\/li><li>Digital Transformation Management<\/li><li>Organizational Artificial Intelligence (AI)<\/li><li>Entreprise Architecture<\/li><li>Qualitative Study\/ Design Science Research<\/li><li>Gamification<\/li><\/ul><\/td><\/tr><tr><td>2<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/kZDA\">Assoc. Prof. Dr. Mahadi bin Bahari<\/a><\/td><td>ISSIRG<\/td><td><ul><li>IS\/IT Adoption<\/li><li>Digital Transformation<\/li><li>AI Governance<\/li><li>Business Analytics<\/li><li>Helath Informatics<\/li><li>Smart Tourism<\/li><\/ul><\/td><\/tr><tr><td>3<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/WDrE\">Assoc. Prof. Dr. Syed Norris Hikmi bin Syed Abdullah<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Data Analytics<\/li><li>Artificial Intelligence in Organisation<\/li><li>IS Governance, Risk and Compliance<\/li><li>Strategic ICT and Digital Transformation<\/li><li>Information Systems Implementation and Adoption<\/li><li>Business Information Systems<\/li><li>Design Science for Information Systems<\/li><li>Ontology in Information Systems<\/li><\/ul><\/td><\/tr><tr><td>4<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/azAq\">Assoc. Prof. Dr. Ab Razak bin Che Hussin<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Information Systems<\/li><li>Information Systems Adoption<\/li><li>E-Commerce<\/li><li>Social-Commerce<\/li><li>Digital Transformation<\/li><\/ul><\/td><\/tr><tr><td>5<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/3Jvw\">Assoc. Prof. Dr. Norasnita binti Ahmad<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Information Systems (IS) Adoption<\/li><li>Gamification in Information Systems<\/li><li>User Engagement in Digital Platforms<\/li><li>Digital Transformation<\/li><li>Business Information Systems<\/li><li>Business Intelligence<\/li><li>Educational Technology &amp; eLearning<\/li><li>Artificial Intelligence in Education<\/li><li>IS Development\/ Methodologies<\/li><li>Design Science Research<\/li><\/ul><\/td><\/tr><tr><td>6<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/ZzVw\">Assoc. Prof. Dr. Othman bin Ibrahim<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Information Systems (IS)<\/li><li>IS Theory<\/li><li>Knowledge Management<\/li><li>E-Government<\/li><li>E-Business<\/li><\/ul><\/td><\/tr><tr><td>7<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/4VBX\">Dr. Siti Aisyah Salim<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Data Management<\/li><li>Business Analytics<\/li><li>Enterprise Systems Applications<\/li><li>Technology Adoption and Digital Transformation<\/li><li>Multi-Criteria Decision-Making (AHP)<\/li><li>Healthcare Analytics<\/li><li>Artificial Intelligence Applications<\/li><\/ul><\/td><\/tr><tr><td>8<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/plkd\">Dr. Halina Binti Mohamaed Dahlan<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Information Systems<\/li><li>Information Systems Adoption<\/li><li>Information Systems for Decision Making<\/li><li>Digital Transformation<\/li><\/ul><\/td><\/tr><tr><td>9<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/9RgG\">Dr. Nazmona binti Mat Ali<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Information Systems<\/li><li>Knowledge Management<\/li><li>Digital Community Engagement<\/li><li>Organisational Semiotics<\/li><\/ul><\/td><\/tr><tr><td>10<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/a9Wm\">Dr. Mohd Haider bin Abu Yazid<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Business Analytics<\/li><li>Information Systems<\/li><li>Machine Learning<\/li><li>Artificial Intelligence<\/li><li>Healthcare Informatics<\/li><\/ul><\/td><\/tr><tr><td>11<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/MnOJ\">Dr. Nabil Hasan Salleh Al-Kumaim<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Information Technology Management<\/li><li>Value Co-creation<\/li><li>Co-innovation<\/li><li>Sustainability<\/li><li>E-learning<\/li><li>Mixed Method Research<\/li><\/ul><\/td><\/tr><tr><td>12<\/td><td><a href=\"https:\/\/utmscholar.utm.my\/Scholar\/ScholarInfoDetails\/vyGm\">Dr. Azra Ayue binti Abdul Rahman<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Management Information Systems<\/li><li>Human Resource Information Systems<\/li><li>Information Systems\/ Information Technology Management<\/li><li>Web 2.0<\/li><li>Artifiial Intelligence (AI)<\/li><li>Innovative Work Behavior<\/li><\/ul><\/td><\/tr><tr><td>13<\/td><td><a href=\"https:\/\/www.utm.my\/directory\/staff\/rashanajib\">Dr. Rasha Najib Ahmed \u200bAbdullah Al-jabali<\/a><\/td><td>ISSIRG<\/td><td><ul><li>Health Behavior Change<\/li><li>Health Mobile Fitness Applications<\/li><li>Technology Adoption<\/li><li>Continuance Intention<\/li><li>Quantitative Methods<\/li><li>Design Science Method<\/li><\/ul><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Members Information Systems Experts No. Name ResearchGroup Expertise 1 Assoc. Prof. Ts. Dr. Suraya binti Miskon ISSIRG Business Intelligence Business [&hellip;]<\/p>\n","protected":false},"author":1001042,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-35","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/comp.utm.my\/is\/wp-json\/wp\/v2\/pages\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comp.utm.my\/is\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/comp.utm.my\/is\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/comp.utm.my\/is\/wp-json\/wp\/v2\/users\/1001042"}],"replies":[{"embeddable":true,"href":"https:\/\/comp.utm.my\/is\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":25,"href":"https:\/\/comp.utm.my\/is\/wp-json\/wp\/v2\/pages\/35\/revisions"}],"predecessor-version":[{"id":173,"href":"https:\/\/comp.utm.my\/is\/wp-json\/wp\/v2\/pages\/35\/revisions\/173"}],"wp:attachment":[{"href":"https:\/\/comp.utm.my\/is\/wp-json\/wp\/v2\/media?parent=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}