A mobile application prototype for augmented reality food menu. The food menu is a key marketing tool for any type of restaurant, from high-end fine dining outfits to popular fast-food chains. Customers depend on menus to help them evaluate, compare and choose dishes. Traditional restaurant menus, both online and offline, have certain limitations when it comes to conveying information about food. Space considerations prevent restaurants from adding too much information or too many pictures to their menus. As a result, restaurants rely heavily on reviews, word of mouth and in-house staff to supplement food menus, attract customers and sell dishes.
AR technology brings a new dimension to restaurant menu by supplementing existing menus with digital content designed to improve customer experience and drive sales. AR is providing stunning visualization of the dishes and thus opportunities for upselling.
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